Make an environmental claim about a packaging property regulated here only where the packaging exceeds the applicable minimum requirement, and state whether the claim covers the unit, part of it, or all the operator's packaging.
Economic operators making environmental claims about packaging must comply, and this is law in force.
Why it matters
This is law in force, not a proposal.
- It is Art. 14, in the Packaging and Packaging Waste Regulation. as of 2026-08-18
- The act gives its timing as: From 12 August 2026 (Art. 71). as of 2026-08-18
- It names 7 industries by name: Plastics converting, Paper and board, Glass, Aluminium, Wood, Food and drink and Retail. as of 2026-08-18
- Compliance is checked by technical documentation (Annex VII), per claim. as of 2026-08-18
What changes
Brand owners and retailers making on-pack green claims. The bar is 'exceeding the applicable minimum requirements' -- claiming compliance with the law is no longer a claim that may be made.
The rule
an environmental claim about a packaging property regulated by this Regulation
Make an environmental claim about a packaging property regulated here only where the packaging exceeds the applicable minimum requirement, and state whether the claim covers the unit, part of it, or all the operator's packaging.
Who is affected
Burden drivers
No size threshold.
Source text
Environmental claims as defined in Article 2, point (o), of Directive 2005/29/EC concerning packaging properties for which legal requirements are set out in this Regulation may be made in relation to packaging placed on the market if they fulfil the following requirements: (a) the claims are made only in relation to packaging properties exceeding the applicable minimum requirements set out in this Regulation, in accordance with the criteria, methodologies and calculation rules set out therein; and (b) the claims specify whether they relate to the packaging unit, part of the packaging unit or all packaging placed on the market by the economic operator.
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